Marketing is the life-wire of every business venture. To begin with, when you fail to market your products you may never make any sale. Imagine launching an E-commerce website without advertising it. How then will your anticipated customers know about you?
Thank God for the Internet. With a data-phone, you can actualize your dream sales by promoting your products online. This is not only for E-commerce owners but also, for other businesses that want to leverage on the influence of the internet to drive in more sales to their business. With these platforms I'm divulging, you can advert your products online for free to increase your customer base.
Having a good product without marketing it will only cripple your business.
In fact, an excellent marketing strategy is better than a good product. Don't get me wrong here. A good product put you ahead of competitors but that can only be possible, if they know about your product.
For instance, Solomon is a clothier with an E-commerce store with quality and affordable clothes. But every time he is seen online only admiring the beautiful clothes he has displayed on his E-commerce store. His Facebook Account, has 4000 friends but he has never told anyone about his store. Now, he is hoping that customers will be searching the internet to find his store. They may, but the chance is very slim.
The question is, of what importance is Solomon's good product without customers to patronize him?
So you see! Every business survives by the patronage of customers. And how do you get them? Simply through either paid or free Advertisement or marketing.
Further, looking around you will probably notice companies and business adverts. Come to think of it. Have you ever wondered why big companies in the like of Coca Cola, MTN, Airtel, etc spend huge sum of money on advertising their products even when people already know about it? There is no state in Nigeria that doesn't know very much about these companies yet they spend huge in advertising their services.
It is simple! They understand that the market is ever widening and that they need to take their products and services to those that probably would need them.
They need to keep hope alive while staying alive in the minds of people.
Let me reinstate here that marketing is the life wire of every business.
Whether it is paid advertisement or free. It is important that you advertise your business. When a business stops advertising, it gradually starts dying. With good marketing strategy, you are sure to make enormous profit from your business.
I have therefore gathered these free but powerful platforms where you can market your products in Nigeria.
However, the list isn't exclusive.
FREE PLATFORMS TO MARKET YOUR BUSINESS:
The platforms listed here are driving huge traffics so you could leverage on them to advertise your business.
Forum websites such as, http://nairaland.com/, http://hottestgist.com/, provide you with an opportunity to market your products.
2. Nigeria Business directories:
With business directories websites; http://vconnect.com/, http://nigeriabusinessdirectory.com/, you can register and list your business for free and you will be able to market your products.
Although they may also, have a paid version for verification.
To market your products on classified websites is quite easy.
3. Classified websites in Nigeria:
In these classified websites; http://www.jiji.ng/, http://www.olx.com.ng/, http://www.efritin.com/, you can upload your products for free and trade them at your own price.
4. E-commerce and market place sites:
These companies; https://www.jumia.com.ng/, http://www.konga.com/, http://kaymu.com.ng/, spend heavily on advertising their platforms. As a result of the technical problems and high cost and other challenges of running an E-commerce store, you can sign up with the above stores today or you can create your own if you can handle the huddles of it and use it to market your products.
NOW! ITS YOUR TURN!! YOU THINK THERE ARE SOME FREE AND GOOD SITES, NOT LISTED HERE? PLEASE DROP THEM AT THE COMMENT BOX BELOW, AND IT WILL BE REVIEWED AND ADDED.