Does your company already have its own page on Facebook? You can attract many visitors with it and you are in direct contact with your target group. But how do you get the most benefit from this for your startup? Here I have compiled a checklist on how to get the most for your business:
1. Register on Facebook
This is more of a condition than a tip. If you are not yet on Facebook, now is the time to do that. To profile your business, brand or product on this platform, you must have an active profile. Also helpful tips are provided here
Business page on Facebook
Profiles are for users, pages for organizations, projects and other initiatives, Facebook argues. So you must first have personally registered before a business page can be created at all.
Promotional products and services
Whether you are already a Facebook fan or not becoming active on this platform has its advantages, because you can also immediately use your family, friends and business contacts from your network to promote your products and / or services.
Facebook privacy settings
Those who really do not like the fact that business and private life can sometimes be confused as a result, can adjust the privacy settings of their profile as required and, if necessary, tighten them up.
Facebook is quite flexible in this regard. If you do not want colleagues or customers to see photos of a fun outing with your family, you can easily set that on your profile.
With every update Facebook makes, the privacy conditions can be adjusted again.
This is also relevant if you use Facebook with your smartphone or tablet. It is therefore smart to check your profile details after every update.
2. Create a business page
Once you have an active Facebook profile, you can immediately create a business page. Users or other companies and institutions can become a 'fan' of this.
Create business page
Go to 'Create page' and click on the icon that applies to your situation. In most cases, that will be a company or brand. You can then supplement your page with important data and, for example, upload the company logo as an image.
Corporate style business page
The beauty of such a business page is that you can give this 'profile' about the same house style as the style you use on your business website.
This can be done by adding extra informative and welcome tabs with more information about your products or events that you will be organizing in the near future.
Manage business page
You are probably the only administrator of the page right now, but it is of course also possible to designate multiple administrators in the future. These participants must of course also have an active Facebook profile.
3. Be interactive
We no longer need to explain to you that social media is not just a matter of sending information.
Social media is interactive and you should always consider it as an online form of two-way traffic; this way you, as the face of a company or brand, will actively engage with customers.
Comments on your Facebook page
This can generate the necessary positive publicity, but also be prepared for negative reactions, for example, an angry message from someone who is not satisfied with a lack of delivery.
No response on social media is out of the question. And it is precisely in these urgent cases of this kind that it is very important that you do not ignore such complaints, but that you start talking with the customer.
Never wait too long with answers (nowadays users more or less assume that they will receive an answer within a few hours). Leave a comment in which you apologize for the state of affairs and say that you are going to find out what went wrong here.
4. Make the page publicly accessible
A newly created page is automatically public, so that it can be directly indexed by the search engines. It is also useful to know that companies with a business page on Facebook are often better appreciated by Google.
5. Post interesting content
Remember that people are often on Facebook for fun. With the promotion of new products or sales promotions alone, you will not really know how to inspire a few users. Instead, make sure that you regularly post interesting content that is not primarily focused on selling or promoting your business.
Video on your Facebook page
Have you recently been at a trade show on behalf of your company and were film recordings made there? Place the YouTube video on your Facebook page. Or upload photos of your presentation during a workshop or other event that appeals to your target group.
Group page on Facebook
You could also consider creating a special group page so that you can come into contact with interesting network contacts even more intensively.
Maintain your Facebook page
Tips for proper maintenance of your Facebook page:
Make time regularly for maintaining all your social media profiles. In addition to Facebook, many starters are also active on Instagram, Twitter, LinkedIn and depending on the industry in which they work. Post a number of updates every week, so that fans and other visitors never see a 'dead' page.
In addition, make it a habit to log in at set times, so you are always relatively on time when users ask questions or have a complaint
6. Place an advertisement on Facebook
Do you want to promote a new product or spectacular discount promotion? With more than 2 billion monthly active users worldwide, Facebook is an excellent platform for online advertising.
Moreover, via Facebook this is usually not too expensive and offers various options for reaching your group as well as possible.
Because if you have just started a gym in someplace, it is of course of no use when users from the other place region see this advertisement on their profile. Facebook is also quite flexible financially but you have to even adjust this daily.
This is a contributory publication made by ZOE TALENT SOLUTIONS